About Russell Morgan

Throughout his career in digital advertising, he has seamlessly transitioned into various disciplines ranging from web design, HTML integration, production, and even PPC management – making him a well-rounded practitioner. While doing the rounds of different digital disciplines, he saw the potential and importance of UX design and took it upon himself, with a partner, to set up a UX rooted digital development agency – where UX culture is instilled in every employee and process from start to finish. Russell, who originally hails from Scotland in the UK, is the Co-Founder, business development director and UX Lead of Foolproof Labs. He was previously the Experience director at Movent, a GroupM Company. He remains a strong advocate of design thinking, rapid prototyping and early stage user testing and validation, with no signs of stopping just yet. He is on a continuous search for all things UX – studying, developing and adapting new discoveries into his craft.

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